https://www.sjthompsonjr.com/peoples-film daily 0.75 2013-03-27 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364076647138-DY84PI47CKF61I6GGLNL/image.jpg People's Film - People's Film Logo This student project involved branding a yearly film festival. This was designed as the "base logo" for the identity. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364076647138-DY84PI47CKF61I6GGLNL/image.jpg People's Film https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077146445-2CQ1BS6G6DGBC9C7MIBL/image2.jpg People's Film - Grindhouse Logos These logos were designed for the 2013 year of the festival, which would show 3 nights of grindhouse films. The logos represent Blaxploitation, Sexploitation, and Horror films. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364076656630-LUE7LA76M07ME1ACVGMR/image3.jpg People's Film - People's Film Brochure A brochure designed for the festival. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077335544-NVTGL955ZUCUX7OG3I5F/image14.jpg People's Film - People's Film Poster One of a series of double-sided posters designed to promote the festival. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364076650390-JDNKZBB437RQZWZW3G2H/image4.jpg People's Film - People's Film Shirts Shirts designed to be sold at the festival. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364076654721-UW3O4G8366WI6FJE6SFP/image5.jpg People's Film - People's Film Products Tote bags designed to be sold at the festival, as well as wristbands that would be given to attendees. https://www.sjthompsonjr.com/gran-calavera daily 0.75 2013-03-27 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077959605-JSAS0MTIB4JQHQP2Y0ZW/289875_9RKksF1ShFrhzdHwuB1usv4IJ.jpg Gran Calavera https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077964403-LVZ2ZR0X3PHY0WNVI6MO/original_289875_vLv7UPcWvJSUmjaPQqMvT7XiW+%281%29.jpg Gran Calavera - Gran Calavera Poster Poster for a student project creating an identity for a music festival. This festival was imagined to have taken place during the Day of the Dead celebrations in Mexico. The lineup consisted of indie and alternative acts. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077958788-D4KLUTDE5RGUWM5ZRQ23/289875_t7h9LY0eOxam6xbxA8120mZ0d.jpg Gran Calavera - Gran Calavera Shirts Shirts designed to be sold at the festival. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077959605-JSAS0MTIB4JQHQP2Y0ZW/289875_9RKksF1ShFrhzdHwuB1usv4IJ.jpg Gran Calavera - Gran Calavera Beer Packaging Packaging for a special edition beer that would be sold during the festival. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1364077964288-PVUXA52QPB3X4COO1AA6/original_289875_Wywbabpmn3WnbGC_aqD50nTBY.jpg Gran Calavera - Gran Calavera Environmental Graphics Environmental graphics that would be installed during the festival. https://www.sjthompsonjr.com/diabetes-app-test daily 0.75 2013-09-29 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1380470663606-TRQS9J6X6FW322Q6UO63/092213+Diabetes+Prints-01.jpg Diabetes App https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1380470663606-TRQS9J6X6FW322Q6UO63/092213+Diabetes+Prints-01.jpg Diabetes App https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1380470704666-SJQCSFPUX4N0V8N2AALU/092213+Diabetes+Prints-02.jpg Diabetes App https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1380480485592-5I591NTD0MKWY6PPJC5I/App2-01.jpg Diabetes App https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1380492161128-8R0NERMZ0FMGF3GDJZ2O/App-01.jpg Diabetes App https://www.sjthompsonjr.com/work daily 0.75 2015-08-25 https://www.sjthompsonjr.com/about daily 0.75 2022-11-14 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527816648786-FVMN775NLCWHOVYIAWPL/Scott_Thompson_OP1.jpg.jpeg About This an old photo but it kind of makes me look like Teen Wolf, so I keep it. https://www.sjthompsonjr.com/home daily 1.0 2022-11-14 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1611552174400-3JRHGZGNSRNLFDKWRVVO/Frame+35.png Home https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1611552026109-FCV7KJATEP40851A5KWP/Frame+36.png Home https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523130841064-SRZ79G7MA004IB80MSOR/ST_Portfolio_HomeImages_v1-2.png Home https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1668387889987-8HB92MMW5SYBGUXWJ722/dot_preview_animation.gif Home https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523131068065-NATFAZA7UZ8KL9GGH6BM/17.08.02_BrandUnion_Aetna_01_3200x20002.png Home https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1668390375462-BSC0UNKQ4HXZI2XF51B0/Onmo_Logo_WHT_09_v2.gif Home 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Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527635076208-KP4FUWBSH9N53F486HMB/image-asset.gif Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527635919740-5K87J1PYLVLJPGSGHSUM/20161120_CH_Snowman_01.gif Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527632235656-O1EFXKL831JQ54IOUM25/20161118_CH_Wreath_01.gif Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527726973060-N4JLW4MITEO2I3PL3R3E/ChristmasStickers_Portfolio_Slides_v1-5.png Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527636776593-6YLWVWB0CH2OLWFWDCZD/20161120_CH_Orn1_01.gif Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527635246626-YBSY5GRCPCEHVME3ULAO/20161001_HW_GHST_02_ALT.gif Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527726791087-7VK15UG1FQ5XLIBPB1YQ/ChristmasStickers_Portfolio_Slides_v1-7.png Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527727286648-MSC5GYAQA4P5JAO2AG97/ChristmasStickers_Portfolio_Slides_v1-4.png Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527726987047-CV5V9RSNQF1B89TNY6U1/image-asset.png Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527726814126-ZDCNQ25XKEXVFPXPVKDS/image-asset.png Stickers https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527636238198-26UGQV9DOA12RSJ7MCEL/20161008_HW_BRFL_01.gif Stickers https://www.sjthompsonjr.com/bluddy daily 0.75 2014-11-16 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416106419782-18HP2JZ57U1SI5Z5UCJN/image-asset.png Bluddy https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416109787275-0HO8CJBZN5DJHBJTGYX7/image-asset.png Bluddy Stats screens. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416106732313-5GT4B3GYD6SNMI4JAUC2/BLUDDY_PHONE_NEWNOTE-01-01.png Bluddy Entry, Result, and Add Note screens. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416109988824-UN97PVFCLTV6L068MV07/image-asset.png Bluddy Notification screens. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416106294726-690U1CXQ563SZNPKA54V/image-asset.png Bluddy https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416105788666-IRXW8M4DADI4G47KPHKS/image-asset.png Bluddy A few existing diabetes management apps. Yikes. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416110611940-7O4PV6VQ48BIW6GYB5ZS/image-asset.png Bluddy Badges. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416110800287-MK6CBJXK25U22V8BPTKM/image-asset.png Bluddy https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416106043070-WULPX17IU8KKH7QCN8Y1/image-asset.png Bluddy Rough wireframe. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1416109969252-MXYMHJI3L8CFBFN3K6MZ/image-asset.png Bluddy Alert screens. https://www.sjthompsonjr.com/notepass daily 0.75 2014-10-09 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412729765408-0MHPAUDTTUAEGMJ4PNOP/image-asset.png Notepass Stamp and Combined screens https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412729868556-SA8H6QFQLMVUAH12SRWW/image-asset.png Notepass https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412729728436-K7H94DMND8T8IUDSGS1J/NOTEPASS_PHONE_NEWNOTE-01-02.png Notepass Text, Photo, and Drawing screens https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412730322563-C2OB7DG9ZOOLVKNT3ZRN/image-asset.png Notepass Friend Selection screen https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412729831798-3QG7FV9PJ0FSXIAKQBC7/image-asset.png Notepass Edit and History screens https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412730247363-6G0HPINZV9I7DFT00MKZ/image-asset.png Notepass https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1412730280529-S1CJ1Q6HDGJJKKM1RITH/NOTEPASS_PHONE_NEWNOTE-02.png Notepass Splash and New Note screens https://www.sjthompsonjr.com/onmo daily 0.75 2018-05-31 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519589208447-LONDKUL8IO0U77G0IC0A/ONMO_4.png ONMO https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519589263505-2S7R86D73NLLYAI72UOO/ONMO_2.png ONMO https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519589188060-USJ0QF5BDGFPVDBHJV8V/ONMO_3.png ONMO https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519589241323-RYZLCKZ4ALFUNTKNK1FZ/ONMO_1.png ONMO https://www.sjthompsonjr.com/kpmg daily 0.75 2022-07-22 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519523276393-OTKLI3OZL2P2SUXC070T/17.08.02_BrandUnion_Aetna_01_3200x20003.png KPMG https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519526873428-BZ066WTEFQ42728KPKCN/KPMG_Illustration_Guidelines2.gif KPMG - Guidelines ya bish https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519525847215-NDJPNKQQLPA97VWYQB3G/17.08.02_BrandUnion_Aetna_01_3200x20007.png KPMG A few of many. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1524003701488-6VTILCNI1Y72CQ1EI5Q0/18.04.17_KPMG-6.png KPMG https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519523569491-CVNP97RG3UXIKQXUA9HU/image-asset.png KPMG https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519523493295-SJN7ES9WWQ8636XYJ05N/17.08.02_BrandUnion_Aetna_01_3200x20004.png KPMG https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1524004767180-LN7TED590JOKR0IQT9S5/18.04.17_KPMG-8.png KPMG Somehow, we did not move forward with the squirrel shoving a nut in its mouth. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1524003666337-NC7HCU7GAB9HAWR7YL81/18.04.17_KPMG-5.png KPMG https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519523340089-V4H99DRKJ4KQHA6M3ZLV/image-asset.png KPMG https://www.sjthompsonjr.com/dell daily 0.75 2018-05-31 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271550625-9B8IV8R3273J71SP7FO5/Dell_4.png Dell Technologies If I've learned one thing as a designer, it's that people love logo grids. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271988162-QJ6NV5WKOCGCQFDX46WY/Dell_Icons_.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271988191-CV0Z7QYZ3E89NIG97VMF/Dell_Icons_2.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271988770-UH8H4HR4DRL57GUUXY66/Dell_Icons_3.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271988791-N0OEV7LHQ6X1H6M8K8V1/Dell_Icons_4.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271989246-KZQJ3H6P2RGUO3U1YIHL/Dell_Icons_5.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271989442-42FH5K3GJL5LPKUGQ82P/Dell_Icons_6.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271989542-5L6X6F827L68W52VRHO2/Dell_Icons_7.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271990051-YTHL9SR0EVVR5E618W6I/Dell_Icons_8.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271990099-42PY38QY2IWK9H3QNHHC/Dell_Icons_9.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271990482-0O4TYSQ9Z986REIMQJ8S/Dell_Icons_10.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271990559-CHV2SX3F9226AIL4CKGS/Dell_Icons_11.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991049-CR1D81QM4JYCMCFHYOZJ/Dell_Icons_12.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991148-LH7ETL6HQYNOT2LF8ZD0/Dell_Icons_13.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991392-ZXJGK2V44R4RSEZTD0WA/Dell_Icons_14.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991464-0DWX2PBPP42GNCPKV2CR/Dell_Icons_15.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991723-34SLVQC2GIPLMCRVSF4A/Dell_Icons_16.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991744-4Y0CUCWGSRA4MPKFFQD4/Dell_Icons_17.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271991990-IBDEXWE0C1UC92N19VKF/Dell_Icons_18.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271992272-57FOXC8RV5M515PMLI97/Dell_Icons_19.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271992337-VI1J6A9N9MZ7IPSP19TK/Dell_Icons_20.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271992611-2SWEJJBX2LI8ABXVGJ78/Dell_Icons_21.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527271992796-EBT87GIGGN2PH7ZLSUK6/Dell_Icons_22.png Dell Technologies https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519595719690-KGVQP6OJ85DCIDG6EVNO/Dell_CaseStudy_Craft_v1_2.png Dell Technologies The visual identity system is inspired by the transformation of a new day, from dawn to day to night. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519595768178-7KBPWUVBNGUBX0V4C67E/Dell_CaseStudy_Craft_v1_4.png Dell Technologies A new beginning. Optimistic. Human. Essential as we build our digital future. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519595756032-HKQ85WEHIVUD14AVDU6P/Dell_CaseStudy_Craft_v1_3.png Dell Technologies Light. Fresh. Authentic. Trusted and innovative. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1519595773123-1M4B98FXSC0NT2HLFFZ6/Dell_CaseStudy_Craft_v1_5.png Dell Technologies Bold. Confident. Strong. Enterprise-focused. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527267521131-ERILHZFZP9U7LXA2ZI3D/Dell_3.png Dell Technologies We're finally starting to see the new logo show up on new laptops. (We didn't design the actual laptops.) https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527270685081-KXROJI2ISHMOU6BAZGHH/Dell_5.png Dell Technologies We made sure the logo could survive at small sizes. https://www.sjthompsonjr.com/aetna daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523924950944-FBAVGJ3QXB4L53I7O273/18.03.16_Aetna_ABC_Social_B_v1.png Aetna https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523118714312-4BUGXT6A0K4E89V3ZVDQ/17.08.02_BrandUnion_Aetna-5.png Aetna Print https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523978129323-GDUR42GAF4ICGR4R46F4/17.08.02_BrandUnion_Aetna-19-14.png Aetna https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523118580212-5SLOYL8N5UWVTMEJ3LLT/17.08.02_BrandUnion_Aetna-4.png Aetna Web https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1521927741465-KWOVWIMEIZ9RJOA7E0KM/image-asset.png Aetna https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1521927725635-WW77E43BG72OZOKK3OHG/image-asset.png Aetna Nayo is a better illustrator than me. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523977494853-U91KR9X9OBJ31J3Y02I8/17.08.17_BrandUnion_Aetna-89.png Aetna https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523118618197-30HIA1A4Y7ESRQMPE708/17.08.02_BrandUnion_Aetna-3.png Aetna Email https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523118873854-SPHNCG6GTBF7JCM6ITAC/17.08.02_BrandUnion_Aetna-.png Aetna A small sampling. There are tons of pages. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523123972652-1U00H9MZT4UFVJVA4IX2/17.08.02_BrandUnion_Aetna-19-2.png Aetna - Supporting, not policing I was in charge of writing detailed notes and feedback for our agency partners, examining all aspects of a communication and providing guidance and relevant examples to support teams. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523123601302-1HLPPQUL0MJ4OMPC2R8F/17.08.02_BrandUnion_Aetna-19.png Aetna - No flex zone? A lot of brands are concerned about "flexing" their brand, especially soon after launch. We worked with Aetna and their social agency to determine when and how their system should flex. I like how it turned out. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523977085715-6VLLQL2C6B2OO2HQKM5M/17.08.17_BrandUnion_Aetna-32.png Aetna Maybe a little esoteric. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523124118796-9DY424RCJ6V1EFWC3O1H/17.08.02_BrandUnion_Aetna-19-3.png Aetna - Engaging and expanding When it came time to expand Aetna's digital guidelines, we reached out and interviewed the digital agencies that work on the Aetna brand to determine their needs, questions, and pain points. This informed how I wrote the digital guidelines, ensuring that we were providing enough detail without limiting the digital teams. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1521927686318-MDV42ZD8ZLT49SCPP7N8/image-asset.png Aetna https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523127754339-7VOIWFJ51WE8E3JYQOLM/17.08.02_BrandUnion_Aetna-1.png Aetna https://www.sjthompsonjr.com/helpless daily 0.75 2018-06-01 https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1527454933295-L8RBONFQN8TAB8SLJ4Q2/HW_Portfolio_Slides_v1-93.png Helpless Warriors https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523137557220-Y3ZY3VQVAK62LYFNFYAP/HW_Portfolio_Slides_v1-3.png Helpless Warriors - Power up Power up with special weapons and abilities. https://images.squarespace-cdn.com/content/v1/513fb4a3e4b0c6bca993fc06/1523137492149-YUCBZV81R6TRYPSMTTGS/HW_Portfolio_Slides_v1-2.png Helpless Warriors - Devastate 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